In 2002, 8th St Marylebone Scout Group in London celebrated their centenary and commissioned Sub@omic to rebuild their website to commemorate their 100th year and look ahead to the next 100.
This wasn't The Diehards' first Web Diffusion website, as the centenary website, pictured above, was designed to replace their first Web Diffusion website that was originally commissioned back in 2017.
The original Web Diffusion website had brought in so much hall hire bookings that the richest Scout Group in the UK
had sufficient funds to confidently grow their website further.
The Scout Law binds young and old to do their best, to do their duty
and it's this spirit of service and excellence that underpinned Sub@omic's work with The Diehards website.
The visual identity of The Scout Association was 20 years old when a decision to rebrand for a different age; one in which social media, Facebook and Twitter competed for young people's attention. Scout Groups across the UK were encouraged to adopt the new brand identity and it was this request that coincided with plans that were being made for The Diehards' centenary year.
We had already seen strong search engine performance from our original Web Diffusion website and knew that we had a great platform on which to build a second generation website. Our promise was to deliver a website that continued to bring-in revenue from Scout hall hire bookings and evolve into a long-lasting record of the Group's celebrated history.
The Scout Group's ambition for following the lead of their parent association and establishing a presence that was modern, mobile friendly and engaging needed to be carefully blended with website content that documented the Group's rich history. Doing our best for this project meant developing a whole raft of new features for Web Diffusion so that the stated project goals could be hit.
This was the first website to deploy our own 'Finder' website search engine. A dynamic search engine that combines organic search with an innovative help system to assist with frequently asked questions.
It's unlikely that we'll see another combination of events which justify a third rebuild and we're wholly satisfied that this website will honour its role of doing its best and doing its duty for many, many years to come.
The secret to building a hit website is to not jump into building the website without firstly thinking about why you're doing it. Sub@omic has written a free web design guide entitled How To Build A Hit Website that sets-out what you should be thinking about before you start assembling your website's pages.
Click here to receive your free printed guide by post.